Work like humans,
not machines.

The AI-powered product and project management platform designed for how people actually work. No more rigid workflows or endless context switching.

Pencil App Journey

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Built for humans.
Powered by AI.

We think tools should adapt to the way your team works, not the other way around. Welcome to your new work day with Pencil: Smart, joyful, and always learning with you.

Our goal is not to replace you with AI, but give you superpowers that lets humans do more of the things we love (and less of the things we don't).

Our Approach to AI

Key Features

Our

build-as-you-go

build-as-you-go

Approach to operational scaling in which orgs create and iterate on objects, documentation, and processes only as they are needed

operations

approach makes it easy for your team to get started quickly, allowing you to deeply customize your experience and workflows over time.

Add your own

Submit a feature request

User Sentiment Map2025

Coming Soon

Our Approach & Roadmap

We believe in a

build in public

build in public

Approach to product development where ongoing features, roadmap, and timeline are publicly disclosed even before being released

product development

approach to product development.

As a deeply human-centric tool, it's pivotal that we build Pencil with extensive input from users like you along the way. Our goal at this stage is to iterate quickly while still allowing our early test users enough time to play around and identify what's missing, notice where they encouter joy and problems, and generally find what works well for their teams (and what doesn't).



Here's our current roadmap and timeline:

2024
Completed

Core Build

  • User-driven product development & testing
  • Core objects and relationship modeling
  • Prototype → Scalable & extensible foundational architecture
Jan 2025
In Progress

Private Alpha

  • Organization setup, settings, and account management
  • Billing & subscriptions
  • Experimental AI prototyping
Mid Q2 2025
Planned

Private Beta

  • Basic AI features and automations
  • Team management
  • Core integrations
June 2025
Planned

Public Beta

  • Standard AI, automations & admin controls
  • Customizability features (Org, Teams, Individual)
  • Collaboration features
End Q2 2025
Planned

Launch

  • Multiple, tiered subscription options
  • Pencil AI beta
  • Developer API and agentic ecosystem alpha

Join Our Private Alpha

We're selectively bringing teams onboard to help shape the future of product and project management. Be among the first to experience Pencil.